Blue Ocean Strategy is a state-of-the-art approach to developing strategies which was the culmination of twenty years of research by INSEAD business school professors W. Chan Kim and Renée Mauborgne.  Their book, Blue Ocean Strategy, was published in 2005 and quickly became an international bestseller.  In the book, the authors outline several guiding principles and provide actionable frameworks to use Blue Ocean Strategy thinking to "create market space which makes the competition irrelevant."

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