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Month: octobre 2017

How building a business case too early can ruin your Blue Ocean Strategy project

by: Lauren MathysIn NewsLeave a comment

This article is the 4th in a series of 6 common pitfalls to implementing a Blue Ocean Strategy— and how to avoid them. If you missed the first three, go back and read them here, here and here. And don’t forget to sign up for my newsletter so you don’t miss any of them. One […]

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The most common pitfall to conducting market research when implementing your Blue Ocean Strategy project

by: Lauren MathysIn NewsLeave a comment

This article is the 3rd in a series of 6 common pitfalls to implementing a Blue Ocean Strategy— and how to avoid them. If you missed the first two, go back and read them here and here. And don’t forget to sign up for my newsletter so you don’t miss any of them. If you’re […]

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